PROJECT: Social Imagery
Imagery has always been an essential part of traditional marketing. The right image can relay a powerful message, enforce brand identity, and remain with the viewer long after being seen. It can be the difference between a hugely successful campaign, and one which has very little impact. Well, the same rings true of online content – particularly when it comes to social media.
As part of the Fashion Communications HND student have been given the opportunity to experiment with the media of photography, from editorials to portraits. For this particular tasks student were asked to consider how images translate on social media. Given free reign the student were asked to create a series of images for there chosen brand, responding to the brands ethos and influences.
Here are the results:
CHRISTIANO & GAVIN
Brand: Vivienne Westwood
Brand ethos: Vivienne Westwood was at the epicentre of British fashion. Known for her radical design aesthetic and shock value, some of her popular designs introducing the punk and street style into mainstream fashion and the transformation of the crinoline into a shorter silhouette.
Influences: Hard jewelry , Sex Pistols
Location: Kelvingrove Art Gallery
LAILA
Brand: Diesel
Brand ethos: In 1978 Renzo Rosso started Diesel with the intention of creating the world’s most innovated denim. Through a long and storied history of strong, ironic and playful campaigns, Diesel has become a leader in advertising as well as in fashion.
Influences: Julia Fox
Location: GCC
REBECCA & ELLIE
Brand: Nodaleto
Brand ethos: With an enjoyably minimal aesthetic, its spirit navigates through the Pop material of Warhol's Factory, the contemporary boom of the Los Angeles art scene and the Brutalist style of Japanese architecture.
Influences: Badison Beer
Location: Kelvingrove Art Gallery
EVE & HOLLY
Brand: Fendi
Brand ethos: Fendi has emerged as a Maison renowned for its craftsmanship and innovation deeply linked to its Roman roots. Today, more than 90 years later, Fendi is synonymous with tradition, experimentation and daring creativity.
Influences: Halle Bailey
Location: Glasgow subway
JACK & NIAMH
Brand: Chanel
Brand ethos: Chanel's fashion ethos was understated simplicity and sophistication, which is why her style is endlessly referenced and continues to be so influential to the brands current designers
Influences: Lily rose Depp
Location: GCC & student home.
JENNA & NICOE
Brand: Converse
Brand ethos: What you wear defines sport, street, and creative culture, and we’ve been redefining it with you all along. When you wear Converse products, you create a culture of authentic street style simply by being yourself. Whether they’re on the feet of a ‘70’s basketball star in a history book or on the street with you today, Chucks have always signified cool...because you wear them.
Influences: Tyler the creator
Location: GCC
OSA & ELLIS
Brand: Daily Paper
Brand ethos: Founded in 2010 by Jefferson Osei, Abderrahmane Trabsini and Hussein Suleiman, Daily Paper is an Amsterdam-based menswear label. The Cult favourite , designs streetwear-inspired styles that celebrate African culture.
Influences: hip-hop and afrobeat artists, Gender neutrality
Location: Kelvingrove Art Gallery
KIRSTY & HOLLY
Brand: Dr. Martens
Brand ethos: Dr. Martens’ appeal to people who have their own individual style but share a united spirit – authentic characters who stand for something. People who possess a proud sense of self- expression. People who are different.
Influences: Emma Chamberlain
Location: Buchanan st, Glasgow
